The Banking sector in Greece is undergoing some important developments such as large international players entering the Greek market and Greek banks undertaking a series of mergers/ acquisitions and strategic alliances, creating new conditions in the way banks operate and grow. Two are the most visible characteristics today: intense competition for retail market share and high profitability. One of the most recognisable results of this competitive environment is the amount of lending and investment products that are launched daily, aiming at the individual client.
The topmost banks are major audit and non-audit clients of PwC in the Greek Banking & Capital Markets Industry.
