In the forest and paper industry, niche operators and large international players alike are feeling both supply and demand effects of new emerging markets. Clearly, the booming consumer markets and rapidly increasing industrial capacity of China, Russia, India and the Eastern Europe countries will help set the pace of the industry in the years ahead.
So the race is on. The forest and paper industry is pursuing higher growth prospects in the world’s emerging economies. Packaging companies are following consumer product manufacturers to lower cost production centres in China. Potentially huge volumes of Russian softwood are set to impact world supply. Meanwhile, expanding consumer demand is creating new markets for paper, tissue and personal care products. However, this demand is increasingly being met with low-cost private label products which tend to tamp down margins for the industry overall.
How PricewaterhouseCoopers can help you
With member firm offices throughout the developed and developing world, PricewaterhouseCoopers is on the ground with the industry expertise and local knowledge required to help forest and paper companies wherever they choose to operate.
