According to naturalist and evolutionary theorist Charles Darwin, “It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” Whether his words accurately describe biological processes is still a matter of heated debate. But there is no debate about their applicability to 21st-century business: Complex forces of change are at work, and only those companies flexible enough to respond appropriately will survive and prosper.

Addressing these forces of change is what View is all about. In each issue we share insights into challenges that most concern you and that affect your success—challenges such as embedding agility into your company and making change stick; discovering opportunities inherent in some risk; attracting and maintaining talent; maximizing your corporate social responsibility efforts; disarming complexity; and fostering innovation and collaboration.

As it does to 21st-century business, change also applies to View. With a new design, a new format, a new editorial approach, and an enhanced online presence, View is evolving to keep pace with a changing business environment.

In line with those changes, we intend to consistently offer business executives like you straight talk on subjects that matter. Topics in this issue include healthcare policy, agility, International Financial Reporting Standards, and strategies for finding and maximizing talent. And there’s also an interview with noted futurist Andrew Zolli.

We hope you enjoy this issue of View and that you’ll come back often. We promise to be a friendly, reliable, informative, and entertaining place for you to check in on and track the trends and issues that interest and concern you most, not just today, but over time as well. We know your expectations are high. We wouldn’t have it any other way. You can be sure that we’ll deliver.

Sincerely,

Tom Craren
Partner-in-Charge
US Thought Leadership