PwC has long supported Urban Seed’s work with marginalised individuals in Melbourne’s CBD, but over the past year we have moved beyond free tax clinics and funding support. The relationship has blossomed into a full-blown partnership - greatly benefiting both organisations and the community.
PwC has been taking a ‘OneFirm’ approach to working with Urban Seed, understanding where the not-for-profit organisation wants to go, supporting its sustainability as a provider in the community, and identifying who in the firm can help. The firm is no longer focusing on individual participation, but on the collective momentum needed to build capacity and ultimately bolster Urban Seed’s services.
As an example initiative, the PwC Foundation Director Kathryn Wightman-Beaven presented Urban Seed with guidance and training in fundraising and identifying sustainable revenue streams. "We assisted them with establishing a long-term view of Urban Seed’s requirements and growth areas. It has been great to watch the income grow and ultimately enhance their services in the community.”
PwC has not only improved the bottom line but helped Urban Seed establish a broad network of community and corporate relationships. An educational DVD to raise awareness in the community was also developed and will be used throughout schools across the state. The project was funded by a $10,000 donation from the PwC Foundation Café.
On the ground, our Melbourne people have become the first corporate volunteers at Urban Seed’s Credo Café, sharing meals and experiences with those who attend. The interactions have been a huge success and spilled over into group cricket matches with Credo guests, and having their artwork displayed in the foyer of the Melbourne office.
"Volunteering for Urban Seed really opens my eyes to the outside world, especially those less fortunate than me” said PwC Accountant Wes Knight. "I feel immediately out of my comfort zone at the Credo Café, however I’ve learned how to apply my skills in this completely different work environment. Working with the organisation has definitely pushed my boundaries in a way that has benefited everyone.”
"Volunteering for Urban Seed really opens my eyes to the outside world, especially those less fortunate than me."
Wes Knight, PwC Accountant |
