Code of Conduct: Framework for Ethical Decision Making

As a guide in deciding on a course of action, follow these steps and ask yourself these questions:

1) Recognise the Event, Decision or Issue

  • Are you being asked to do something that you think might be wrong?
  • Are you aware of potentially illegal or unethical conduct on the part of others at PwC or a client?
  • Are you trying to make a decision and are unsure about the ethical course of action?

2) Think Before You Act

  • Summarise and clarify your issue
  • Ask yourself, why the dilemma?
  • Consider the options and consequences
  • Consider who may be affected
  • Consult others

3) Decide on a Course of Action

  • Determine your responsibility
  • Review all the relevant facts and information
  • Refer to applicable PwC policies or professional standards
  • Assess the risks and how you could reduce them
  • Contemplate the best course of action
  • Consult others

4) Test Your Decision

  • Review the "Ethics Questions to Consider"
  • Apply PwC's values to your decision
  • Make sure you have considered PwC policies, laws and professional standards
  • Consult others - enlist their opinion of your planned action

5) Proceed With Confidence

  • Communicate decision and rationale to stakeholders
  • Reflect upon what was learned
  • Share your success stories with others

Some questions to consider:

  1. Is it against PwC or professional standards?

  2. Does it feel right?

  3. Is it legal?

  4. Will it reflect negatively on you or PwC?

  5. Who else could be affected by this (others in PwC, clients, you, etc.)?

  6. Would you be embarrassed if others knew you took this course of action?

  7. Is there an alternative action that does not pose an ethical conflict?

  8. How would it look in the newspapers?

  9. What would a reasonable person think?

  10. Can you sleep at night?


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