IAB Internet advertising revenue report
This report utilises data and information reported directly to PricewaterhouseCoopers LLP, in addition to information available publicly, by companies representing thousands of Web sites, in addition to other onlinead selling companies.
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How consumer conversation will transform business
This report examines how new technologies and new methodologies are transforming a new source of consumer data—the customer's thoughts, intentions and innovative ideas obtained from conversations found in blogs, message boards, phone calls and other interactive media—into a dramatically deeper understanding of consumers.
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Show me the money: Strategies for success in IPTV*
This report examines the different drivers and strategies that companies can employ to achieve success in the IPTV market. The issues discussed are as relevant to a company launching services in a nascent low-income IPTV market, as to a mature multinational corporation that is already delivering IPTV to a range of customers who demand ever greater personalisation and differentiation from their TV provider.
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Global entertainment and media outlook: 2007-2011
A leading entertainment and media industry forecast. Covering the US, Europe, Middle East, Africa, Asia Pacific, Latin America, and Canada. In-depth global analyses and five-year growth projections for 14 industry segments.
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On Media: Copyright extension: Stay...just a little bit longer
On media, a publication for senior executives in the media industry, is produced by the UK advisory's valuation & strategy practice. This second edition provides input to the debate on copyright extension for sound recordings and describes some of our work on this topic. |
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Convergence monitor: The digital home
The first in a series of quarterly reports, this PricewaterhouseCoopers Convergence Monitor focuses on the use of technology at home. Are people using broadband, downloading movies and music, and willing to pay extra for better customer service? Find out in the report. |
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How to capitalize on lifestyle advertising in a customer-centric world
The most fundamental shift in the history of media usage is upon us. Consumers are empowered by new technology and distribution platforms to engage with media and advertising in new ways. They are interacting with content, not just taking it in. Advertisers can now gain far greater insight into consumer preferences, interests, and the consumer point of view than ever before. |
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Breaking down walls: How an open business model is now the convergence imperative
PricewaterhouseCoopers believes that a new and open business model is the way to manage convergence, realise its potential and enable sustainable shareholder value. Our analysis shows that many companies involved in the technology, content and distribution sectors are not achieving returns on capital investments and are struggling to create shareholder value. |
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On media: UK TV advertising: Structural decline or cyclical blip?
The first edition of On media, a new publication from the PricewaterhouseCoopers UK Valuation & Strategy team, focuses on the future of the UK TV advertising market and asks whether it is in structural decline or is the recent decline merely a cyclical blip.
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The rise of lifestyle media: Achieving success in the digital convergence area
This report analyses the impact of convergence on the video content, communications, advertising, and audience measurement industries in the Untied States. PricewaterhouseCoopers' goals in this report are to inform and stimulate discussion among industry participants about the ways in which convergence will create and destroy value.
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