As the Innovation Lead for PwC’s US Data and Analytics practice, Dr. Rao leads efforts to bring innovative techniques and approaches (e.g., system dynamic modelling, agent-based simulation, behavioural economics) to help solve critical client issues. He also is involved in defining and carrying out primary and secondary research. Dr. Rao’s experience spans financial services (capital markets, asset management, retail and corporate banking, payments) and insurance (life, retirement income, property & casualty, alternative risk transfer), as well as telecommunications, to advise senior executives on creating and extracting value across marketing, operations, and technology.
Prior to his strategic consulting career, Dr. Rao led and managed innovative artificial intelligence-based approaches for air-combat modelling, air-traffic management, customer service decision support, and telecommunications network management. He also taught and supervised doctoral students at the University of Melbourne and served as the Program Director of the Centre for Intelligent Decision Systems at University of Melbourne.
Dr. Rao has co-edited four books on intelligent agents, and published over 50 peer-reviewed papers in conferences and journals. He frequently speaks at technology and business forums in analytics, behavioural economics, and insurance. He has served on the organising committees and programme committees of several international conferences and workshops related to intelligent agents.
Dr. Rao’s areas of specialisation include: customer value management, behavioural economics, distribution value management, technical and business architecture, operational and technology transformation management, compliance and regulation, risk management and alternative risk transfer, senior management facilitation, structuring problems, drawing insights from data, analytical and system dynamics modelling, behaviour modelling using agents, and building expert systems.