Retail & Consumer Insights: Finding and keeping top talent to support innovation

January 2014
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Retail & Consumer Insights:  Finding and keeping top talent to support innovation

At a glance

Acquiring top talent is a top business challenge for most retail and consumer companies. Executives know that the right creative thinkers—those who can connect the dots between consumer desires and new products and services—are essential to inspire game-changing innovation.

Highlights

  • As the talent squeeze tightens, many retail and consumer companies say recruiting and retaining innovative thinkers is a key business challenge.
  • Attracting innovative thinkers will require a culture that is open, collaborative, and flexible. It also may be necessary to offer nontraditional benefits.
  • Creative employees may think and act outside corporate norms and may be attracted to a culture that embraces individualism.
  • Internal engagement is crucial to retention of inventive thinkers. Tactics include autonomy, collaboration with outside individuals, and unique incentives and rewards.