Retail and Consumer Insights: Reduce risks by trimming lead times Apparel & Footwear Industries

October 2013
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Retail and Consumer Insights: Reduce risks by trimming lead times Apparel & Footwear Industries

At a glance

In today’s unpredictable economic environment, retailers and consumer product companies (brands) may be challenged to deliver trend-right products in the right quantities to the right locations. This challenge is often exacerbated by long lead times that may require apparel and footwear companies to gamble on open-to-buy decisions a year or more in advance.

These challenges may be considerable, but they are not insurmountable. Based on our experience, apparel and footwear retailers can significantly reduce lead times by thoroughly assessing and addressing each phase of the product life cycle.