February 24, 2014
Creativity and ‘Mobile First’ Strategy are Imperatives for Achieving Mobile Advertising Success
The evolving frontier of mobile advertising requires advertisers and marketers to quickly learn how to leverage the medium within the boundaries of consumers’ willingness and attitudes towards receiving mobile ads, according to a new PwC US Consumer Intelligence Series report titled “Mobile Advertising: What Do U.S. Consumers Want?” A survey of more than 1,000 U.S. participants combined with focus groups and an online listening campaign reveals that consumer preferences related to mobile advertising are different than other media in a world where mobile advertisements are becoming more pervasive.
February 24, 2014
PwC Mobile Advertising Survey Shows Targeting Consumers by Interests and Current Location Is Most Acceptable; Majority of Survey Participants Cite Privacy Concerns
The most acceptable way to target consumers for mobile advertising is by interest, then by location, according to Mobile advertising: What do consumers want? A cross-country comparison, the latest publication in PwC’s consumer intelligence series. The report, which explores insights on customer attitudes and behaviors in the changing media and technology landscape, summarizes findings from a multi-territory survey of 3,800 respondents in Brazil, China, United Kingdom and the United States regarding mobile advertising preferences.
February 14, 2014
Several “Megadeals” Boost Entertainment, Media and Communications Deal Values in 2013, According to PwC US
Helped by several “megadeals” in excess of 10 billion dollars, entertainment, media and communications sector deal value increased $126.5 billion in 2013 to $222.7 billion, despite deal volume being relatively consistent with 2012 according to PwC’s U.S. Entertainment, Media & Communications Deal Insights, a 2013 year-end update. And in light of “megadeal” activity announced Q1 to date, deals that will transform the media landscape show no signs of slowing down.
January 27, 2014
The Next Digital Disruptor: Bitcoin's Solid Awareness and Strong Favorability Ratings Help Innovators in Entertainment, Media Industry
Bitcoin has triggered cross-industry buzz, and entertainment, media and communications (EMC) companies – from the new and emerging to the large and established – are starting to experiment with the digital transaction that is being used as a form of currency, according to a new PwC US report “Digital Disruptor, How Bitcoin is Driving Innovation in Entertainment, Media and Communications.” A survey of more than 1,000 U.S. participants and online analysis reveals that while Bitcoin is quickly becoming a part of the business vernacular among EMC companies, the monetary system with 42 percent consumer awareness is gaining the most traction in the casino gaming and video game sectors.
Tuesday, June 4, 2013
Democratization of digital access drives Entertainment & Media industry growth, says PwC US
Digital services, mobile broadband and multiple screens boost Entertainment & Media spending Digital to account for almost half of all U.S. E&M spending by 2017.
April 23, 2013
PwC US Sees Robust Deals Outlook for Entertainment, Media & Communications Industry in 2013
Entertainment, media and communications (EMC) sector deal activity is expected to remain active in 2013 as market players further invest to keep up with consumer demand for more bandwidth amid increasing content consumption, according to PwC’s 2013 U.S. Deal Insights for the Entertainment, Media & Communications industries released today.
April 19, 2013
Maturing wireless industry reaches saturation, turning carriers’ attention to new growth areas, according to PwC US survey
Wireless operators explore decommissioning of older networks as more consumers upgrade to latest smartphones and advanced networks
February 8, 2013
PwC oversees accuracy of the Oscars® balloting process for 79 years running
This year, PwC celebrates its 79th year leading the Oscars® balloting process on behalf of the Academy of Motion Picture Arts and Sciences (the Academy).