Entertainment & Media asset valuation in the Digital Age
July 2012
At a glance
PwC believes that the traditional methods employed to value intangible E&M assets — while still valid — may ultimately need to evolve in the interest of improved reporting. This new publication, Why Entertainment and Media companies should reassess asset valuation in the Digital Age, discusses some timely valuation issues for E&M companies
Intangible assets -- including advertiser relationships and drivers of market share -- are often key components of entertainment and media (E&M) business value. As consumer trends in the E&M industry continue to evolve, measuring and reporting intangible assets value has become increasingly complex in the Digital Age.
PwC believes that the traditional methods employed to value intangible E&M assets — while still valid — may ultimately need to evolve in the interest of improved reporting. This new publication, Why Entertainment and Media companies should reassess asset valuation in the Digital Age, discusses some timely valuation issues for E&M companies, including:
- Potential approaches to valuing registered users
- Are advertiser relationships still a primary asset?
- Valuing FCC licenses in the Digital Age