John Sviokla
John Sviokla Principal and business leader,

strategy and innovation
Adam Gutstein
Adam Gutstein Vice Chairman
Adam Gutstein
Caroline Calkins Exchange Director

John Sviokla

Principal and Business Leader, Strategy and Innovation


Dr. John J. Sviokla is a principal and business leader of strategy and innovation at PwC’s US Advisory practice. He also serves on PwC’s Investment and Innovation Committee. John was previously the vice chairman of Diamond Management & Technology Consultants and served as its global managing director of innovation and research.

As a knowledge leader in strategy and marketing, John has undertaken research initiatives that include the Diamond studies Business Design 2010, Diamond Digital IQ, and a recession study titled Don’t Waste a Crisis: Emerge a Winner by Applying Lessons from the Last Recession.

Prior to joining Diamond, John was a professor at Harvard Business School for 12 years. In this capacity, he authored more than 100 articles, case studies, videos, and teleseminars, along with editing numerous books. His seminal articles in the Harvard Business Review, "Managing in the Marketspace" and "Exploiting the Virtual Value Chain," were among the first harbingers of the growth of the Internet world.

John is a frequent contributor to the Harvard Business Review and serves on the editorial boards of several journals. He has consulted with firms around the world and lectures at many institutions, including Northwestern University, the University of Oxford, and the Massachusetts Institute of Technology. He is an active conference and corporate speaker, lecturing on topics such as innovation, competition, and leadership.

John earned his BA with high honors from Harvard College's Department of Visual and Environmental Studies. At Harvard Business School, he earned an MBA with distinction and a doctor of business administration with a major in management information systems.

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John Sviokla