Entertainment and Media Publications
Global gaming outlook to 2015 |
Global Entertainment and Media Outlook 2011-2015 |
The power of social media |
Global gaming outlook to 2015 The second annual edition of the global gaming outlook to 2015 looks at both current and future trends and revenue growth in the global online gaming sector and the casino gaming industry over the next five years. The report focuses on five key geographical areas and considers the regulatory and gaming habits of each. |
 November 2011 |
Best placed to grow: European cities hotel forecast 2011 & 2012 This publication, ‘European cities hotel forecast’, provides an outlook for hotels trading across 17 European cities for 2011 and 2012. The publication forecasts which cities are best placed to grow in terms of occupancy and average daily room rates (ADRs). Different themes play out across the 17 cities as each city has its own unique characteristics, but most have bounced back from the downturn of 2008 and 2009 when some experienced declines in RevPAR of 20 per cent or more. Revenue per Available Room (RevPAR) in Dublin Hotels is expected to increase by 12.1% in 2011 and 5.5% for 2012. |
 October 2011 |
Global Entertainment and Media Outlook: 2011-2015 The 12th annual edition of our Global Entertainment & Media Outlook, analyses 13 major industry segments: internet access and Internet advertising (both wired and mobile), television subscriptions and license fees, television advertising, recorded music, filmed entertainment, video games, consumer magazine and newspaper publishing, radio, out-of-home advertising, consumer and educational book publishing and business-to-business publishing. |
 September 2011 |
The power of social media This publication presents social media as a business tool that can be used to solve real business issues in respect of your customers and employees. It discusses the benefits, risks and implications of using social media in business and also includes some social media success stories from the likes of Gap and Dell. |
 September 2011 |
Digital mobility drives you: You drive digital mobility Digital mobility is receiving increased attention in business and society, as it moves beyond classic internet capabilities. It's expected to be the main technology and applications driver in digital transformation and emergence in the years ahead. This PwC survey identifies key trends in digital mobility and also explains that adopting digital mobile solutions is a necessity for companies to compete for attention and market share from all types of users. |
 July 2011 |
The new digital economy The paper, The new digital economy: how it will transform business, has been written by Oxford Economics and sponsored by PwC, AT&T, Cisco, Citi, and SAP. The report identifies six significant trends that will transform the digital global playing field over the next five years by surveying 363 companies across eight countries. |
 June 2011 |
Engage customers through social media: Digital transformation In this publication, we explain what social media is and how it differs from traditional marketing media. We look at some of the reasons the leaders are successful and what lessons they may offer. We also explore the potential value of social media for business and how to get started and successfully grow in the marketplace. |
 February 2011 |
14th Annual Global CEO Survey: Industry summaries site |
 February 2011 |
How consumers are changing the way they watch, rent, and buy movies This paper summarises key findings from a survey about movie content and digital media consumption. It addresses consumer preferences related to renting and purchasing behaviour, the appeal of timeliness in movie consumption, interest in special features and their impact on motivating consumers to purchase rather than rent. |
 February 2011 |
Discovering behaviors and attitudes related to pirating content This report summarises key findings from a survey about online piracy of movies, TV, and videos. It addresses consumer perceptions, behaviours, and reasons for pirating, as well as their concerns about pirating. |
 January 2011 |
Measuring the effectiveness of online advertising: Study conducted by PwC for IAB France and the SRI The purpose of this study is to identify the different ways of measuring the effectiveness of online advertising. Our study focuses on measuring the performance of display advertising and covers seven key approaches including defining an online communications strategy, measuring the impact of online campaigns on offline sales, measuring media mix effectiveness and measuring the impact of advertising formats on campaign performance. |
 January 2011 |
Turning the page: The future of eBooks This new study examines trends and developments in the eBooks and eReaders market in the United States, United Kingdom, the Netherlands, and Germany, and discusses major challenges and key questions for the publishing industry worldwide. It also identifies market opportunities and developments for eBooks and eReaders, and makes recommendations for publishers, traditional retailers, online retailers, and intermediaries. |
 November 2010 |
Playing to win: The outlook for the online gaming market to 2014 By 2014, the global gaming industry will still be dominated by large and prestigious gaming developments. But alongside this continued investment there will be dramatic shifts as online gaming revenues take off in many markets and the spending power moves from West to East. This paper looks at trends in both the casino and online gaming industries, with full five year historical and forecast revenue data by territory. |
 November 2010 |
