The increasing Tax burden is one of the most important concerns of CEOs1, driving the adoption of proper internal controls and robust financial reporting processes to satisfy tax authorities, regulators and other stakeholders. At the same time, tax authorities worldwide are concerned with ensuring both increased compliance amongst taxpayers, and that their fiscal policies are not overtaken by global business and economic developments.
PwC is the leading provider of tax services worldwide both in terms of the size and scope of our tax practice and our reputation2. Clients engage us because we combine a strong understanding of their business and economic environments with specialist tax knowledge in hundreds of national and local jurisdictions across the globe. As tax codes become increasingly complex and tax planning more controversial, we help companies to:
The advice we provide to clients is based on our Global Tax Code of Conduct, which guides the way as we help organizations think through the legal basis for their planning and the reputational issues that may result. In difficult economic times when companies are focused on paying their fair share of taxes as efficiently as possible and governments need to collect the maximum amount of tax revenue, we look forward to being a productive participant in these discussions.
We take pride in our role as an essential and productive part of global tax administration and compliance. Our policy specialists advise regulators, governments, corporations, and supra-national bodies worldwide on the technical and practical aspects of developing and implementing tax policy initiatives. We lead the debate with tax authorities and governments around the world, changing the way we all think about tax.
¹ CEO Survey 2013
² The Global Tax Monitor recognises PwC as the leading tax adviser globally, by reputation, with a very strong lead over the competition. These results are based on the Q4 2012 figures, with a sample size of 3,653 primary buyers of tax services globally.
Our reputation as global market leader extends to the various tax service areas, where we have a very strong lead over the competition in domestic corporate tax planning, international corporate tax planning, M&A, tax accounting, transfer pricing, tax controversy, indirect taxes, domestic tax compliance, international tax compliance, tax function effectiveness, compensation & benefits, international assignment planning & compliance and environmental taxes & regulation."
Launched in 2000, the Global Tax Monitor (GTM) is an independent survey conducted by research agency TNS, that examines the competitive position of the top firms in the tax advisory market - globally, regionally, nationally and on an industry basis. It provides a comprehensive measure of firm reputation, client service and brand health, gained currently from just over 3,000 telephone interviews annually with key decision makers (CFOs and Tax Directors) in 37 key markets.