It's a new world for global advertisers

Advertising dollars, while critical for global retail and consumer growth, need to be allocated and tracked more closely than ever. Savvy companies are optimising global advertising spending over multiple geographies, products and channels. This edition of r&c worlds express covers strategies our big R&C clients can use to better allocate advertising dollars, employ technologies to show under-spending or overspending in certain markets, pinpoint "maverick" or unauthorised spending, and even shift available dollars from one product to another.