Sustainable packaging: threat or opportunity?

Under constant pressure from government, the media, customers and consumers, the packaging industry is increasingly being forced to consider how its products can be made more sustainable. Faced with pressing issues of over capacity, low prices and high raw material costs, should ‘sustainable packaging’ be a top concern for packaging senior executives?

Based on in-depth interviews with senior executives from leading packaging companies in Europe, we outline in this report the key challenges and opportunities the issue of 'sustainable packaging' raises for leaders in the industry.