Roman Hohol has more than 25 years of strategic marketing, business development and market research experience in the international paper industry with a specific emphasis on customer end-use needs. His current assignment is as director of the marketing practice with Forest Industry Consulting, the management consulting arm of AMEC, a large international consulting services firm.
Over the past five years, he has designed, managed and led numerous end-use market studies for pulp and paper companies in both Europe and North America. This work has involved hundreds of personal interviews with leading newspaper, book and magazine publishers, retailers, commercial printers, paper merchants, advertising agencies and other stakeholders.
From 1993-96, he was director of market development at QUNO Corporation, a Canadian newsprint manufacturer. His main responsibilities included the planning and development of all marketing activities for a new business opportunity involving an innovative coated paper grade. Prior to QUNO he spent six years as a printing paper specialist with H.A. Simons Ltd.
In the early part of his career, Roman was editorial director of four Maclean Hunter forest products magazines, including Pulp and Paper Journal. He was responsible for long-term planning, business development, writing, editing, interviewing, photography, layout and promotion.
He is an active member of the Paper & Related Industries Marketing Association (PRIMA) and has spoken at numerous industry conferences and seminars, most recently at the 2007 International Market Pulp Forum, the European Rotogravure Association’s 2006 Annual Meeting, the 2006 PRIMA Annual Conference, the 2006 Printing and Writing Producers Annual Meeting and the 2005 PTS Coating Symposium.
He holds a Bachelor of Arts degree from the University of Toronto as well as a Bachelor of Journalism degree from Ottawa’s Carleton University.