Paths to innovation in entertainment and media

There are many paths to innovation: where are entertainment and media businesses headed?

When we asked entertainment and media businesses about innovation, in a recent study 'Seizing the innovation edge', 84% said that innovation was important to the future success of their business. But there are many paths to innovation for entertainment and media businesses, including:

  1. Digital transformation
  2. Customer centricity and enhanced customer experience
  3. New growth markets

Therefore we asked PwC entertainment and media partners what challenges and opportunities do they see businesses facing along the journey to innovation; what are the most innovative entertainment and media businesses doing; and finally what tips can they share to make the journey less bumpy?