As faster economic growth shifts to places in Africa, across Asia, and Latin America, consumer goods companies have to adapt with the right products in the right stores at the right prices at the right time to meet the needs of new consumers.
With the global middle class growing, we can all help to create solutions that use less water, less oil, less resources of all kinds... After all, our businesses can only be as strong and healthy as the communities that we proudly serve.
We source locally, market and produce locally, and hire and distribute locally, and that gives us a tremendous insight into the markets we serve and an edge in actually operating sustainably.
Now we want to connect even more closely with our communities to create value not only for a growing breadth of stakeholders, of course, but also for our bottling partners, retail and restaurant customers, consumers, suppliers, NGOs [non-governmental organizations], civil service organizations, governments, and so on.
Now, more than ever, business has to work across that golden triangle of government, civil society, and business.
We must also understand that we don’t have all the right answers... instead, I believe that our approach must remain one of humble confidence, one of partnering with others to make real and lasting progress.