As a consequence of increasing competition in global markets and due to historical facts, most Czech manufacturing companies are having problems with their marketing and sales strategies. Many are able to manufacture high quality products, but are unable to place or sell them.
We have many years of practical experience with preparing marketing and business strategies. We also have a large number of marketing experts specialising in different industries. We can carry out a review of your marketing and sales activities and propose a corresponding marketing and sales strategy.
When reviewing and preparing a marketing and sales strategy, we focus primarily on these areas:
- Carrying out market screening and estimating market potential
- Reviewing the company’s product portfolio
- Defining target segments and target groups
- Addressing “4P” – Product, Place, Price, Promotion
- Preparing an implementation plan (“Got-To-Market” plan), including timing and responsibilities
- Defining investment needs and benefits
