Entertainment & Media Publications

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PwC has published numerous publications on a number of entertainment & media topics.

All PwC Entertainment & Media Publications Publications see on PwC Global web site.


PwC's Annual Digital IQ Survey PwC's annual Global entertainment and media outlook Deal Insights for Entertainment, Media and Communications industries Opening the mobile wallet

PwC's 15th annual Global entertainment and media outlook 2014-2018
Outlook is a comprehensive online source of global analysis for consumer and advertising spend in entertainment and media.

PwC's 6th Annual Digital IQ Survey
We have identified the five key behaviors that make for a high Digital IQ. These five behaviors are what give companies the edge, enabling them to maximize their use of digital technology across the business and position them for better performance. Those businesses in our study that have a strong Digital IQ, the byproduct of leveraging these five interlocking behaviors, were 2.2 times more likely to be top-performers in revenue growth, profitability, and innovation.

2013 Deal Insights for Entertainment, Media and Communications industries
With the announcement of several billion-dollar deals in the first quarter of 2013, high-profile transactions in the Entertainment, Media & Communications (EMC) industry continue to develop. Across companies of all sizes and various EMC sub-sectors we see fundamental changes occurring. In this report we identify 5 key themes we believe will drive M&A activity.
Outlook Insights, a 200 page thought leadership publication, draws on spend data taken from the online Outlook and explores how changing patterns in spending will shape industry trends at a macro and individual segment level and how consumers, advertisers, content creators and digital distributors are responding to these trends.

Opening the mobile wallet
Imagine running errands with nothing but your smartphone. Stop for a coffee, and pay with your phone. At the pharmacy, your prescription plan appears on your screen for the pharmacist to scan. While grocery shopping, coupons pop up for products you like and use. At the bookstore, you flash your membership card simply by holding up your phone. This report summarizes key findings from an online survey and follow-up focus groups, exploring the topic of the “mobile wallet” at a time when the media and technology landscape is rapidly changing.

Mobile Technology Index
This report discusses how thinner, lighter, larger and sturdier displays with higher resolution, improved touch sensitivity and more power efficiency will enable mobile innovation over the next few years.

Why Entertainment and Media companies should reassess asset valuation in the Digital Age
PwC believes that the traditional methods employed to value intangible E&M assets — while still valid — may ultimately need to evolve in the interest of improved reporting. This new publication, Why Entertainment and Media companies should reassess asset valuation in the Digital Age, discusses some timely valuation issues for E&M companies

Reaching the connected consumer: Best practices in advertising effectiveness
Social media, on-line channels, digitally-empowered consumers: These are just a few of the changes impacting today's large, global consumer products companies' advertising departments. At the same time, global advertisers are consolidating ad budgets, shifting spending to emerging markets and dealing with major macro-economic changes. This paper describes how consumer goods companies can realign business models governing media spending to manage agency relationships react quickly to a changing marketplace, and deliver the highest returns across brands, markets and platforms.

The PwC Mobile Innovations Forecast
Where will the disruptions in mobile innovation arise over the next five years? How will they change consumer and employee behaviour? What business opportunities will result? What can companies do to take advantage of these disruptions? How do they fit into broader market trends now driving the technology sector? With the goal of providing business leaders early warnings about coming disruptions and actionable intelligence about new opportunities, PwC introduces its Mobile Innovations Forecast (MIF), a four-part framework for analysing and understanding mobile innovation.

Consumer privacy: What are consumers willing to share
Today's consumers are eager for companies to deliver exciting, personalized services -- and for the most part, they are willing to share personal information to get it. The majority of consumers have accepted the fact that companies collect and use their personal information, and are comfortable sharing basic information such as names, addresses, gender, and even home phone numbers. This report provides key findings from a consumer survey conducted by PwC on consumer behaviours in such a rapidly changing media landscape.

Making sense of a complex world: Accounting for royalty arrangements – issues for media companies
The fourth paper in PwC’s Media Industry Accounting Group series explores some of the key challenges under IFRS in accounting for royalty arrangements by both licensors and licensees.

Global entertainment and media outlook: 2012-2016
Launched June 12th, the thirteenth annual edition of PwC's comprehensive, flagship online source provides five-year forecasts and analysis for consumer/end-user and advertising spending across 13 media segments and 48 countries. Find out more about why PwC believes that the media industry is reaching the 'end of the digital beginning'.

Making sense of a complex world: Broadcast television - Acquired programming rights
The third paper in PwC’s Media Industry Accounting Group series explores the critical considerations relating to the recognition, presentation, amortisation and impairment of acquired programming rights for broadcast television.

Making sense of a complex world: Accounting for joint ventures - issues for media companies
The first in a series of guides from PwC's Media Industry Accounting Group, this paper explains the treatment of these issues and other items under the current standard IAS31 Interests in joint ventures. We also consider how the treatment might change under IFRS 11 Joint arrangements which is applicable for periods beginning on or after 1 January 2013.

Selfsumerization: Transforming the Enterprise
This paper focuses on the emerging developments in “selfsumerization” of the enterprise arising from advances in electronic devices, location awareness, 3D, cloud-mobility symbiosis, high-speed networking and the increasing presence of “Gen Y” in the workforce. Selfsumerization will lead to marked changes in the next two to five years in the way that private and public sector enterprises will balance versatility, risk, productivity and worker and client satisfaction.

Storing Entertainment Content in the Cloud
Amid the recent launch of music, photo, and video content services, consumers appear to be more informed about digital lockers, yet consumers still lack a strong understanding of the benefits of digital lockers or the rights that come with ownership. This report includes quantitative findings on consumers' awareness, interest and engagement with digital content storage, including their willingness to pay for it.