Czech CEO Survey 2013

Zobrazit stránku: Česky
CZ 2013
For the fourth year in a row, we have interviewed top representatives of leading firms active in the Czech market. A total of 109 Czech business leaders participated in this year’s Czech CEO survey. This local report is a follow up on PwC’s 16th annual Global CEO Survey, unveiled at the World Economic Forum in Davos, Switzerland.

The Czech CEO Survey 2013 shows that local CEOs share an optimistic outlook for the midterm future. To achieve growth over the next three years, they need to be working on it now. They are busy consolidating their resources, recruiting and retaining key personnel, and inventing new ways to attract customers. At the same time, an increasing number of CEOs are also looking to expand outside of the Czech Republic.


Improvement in three years

Czech CEOs are traditionally a little less optimistic about their future outlook than their global counterparts. Their responses are also marked by the extreme uncertainty that is currently prevalent in the Czech market. Many CEOs are not sure what to expect in a year from now. The good news is that there are more CEOs who expect their situation to improve this year (59% expect their revenues to grow) than those who expect to be worse off (41%). However, only 22% Czech CEOs are very confident about their growth this year, while the global average is 36%.

How confident are you about your company’s revenue growth prospects over the next 12months/three years?

How confident are you about your company’s revenue growth prospects over the next 12months/three years?


Key Findings

Improvement in three years

Jiří Moser


of CEOs are confident that they will see their business revenue grow over the next three years

„Survey results show growing optimism. CEO confidence in revenue growth, particularly in the three forecasted economic revival expected globally as well as in the Czech Republic in 2014.“

Jiří Moser, Country managing partner, PwC Czech Republic

Return of bank lending

Petr Kříž


of businesses are planning to fund growth this year through bank loans

„Local companies remain conservative about their financing, which is not While a half of all CEOs believe that state financial support could improve the Czech Republic’s investment potential, not many of them actually use public funds for their business growth. Only 9% of CEOs plan to use public sources for funding this year – however that is an improvement from last year’s 2%. necessarily a bad thing in these turbulent times. Just like in our previous surveys, funding through internally generated cash flow is dominant, followed by bank lending. This shows that a number of businesses have sufficient cash reserves and that they trust the Czech banking system, which was able to support the Czech economy throughout the economic crisis.“

Petr Kříž, Leading Partner, Financial Services, PwC Czech Republic

Effort for greater effectiveness and savings continues

Petr Smutný


of surveyed CEOs plan to continue cost-saving measures

„While during the crisis, businesses had to improve their operational effectiveness and cut costs in order to survive, CEOs continue to see opportunities for further improvements in this area. Let’s hope that they won’t simply try to lower their costs, but will aim to actually manage them.“

Petr Smutný, Partner, Corporate Finance and Restructuring, PwC Czech Republic

Unstable economy still the greatest threat

Jiří Moser


of CEOs continue to fear the unstable global economy

„CEOs are most worried about factors that they have no control over. Our experience from our past surveys confirms that. Many CEOs admitted that while they were able to firmly manage their companies through unstable times, they often felt disconnected from outside economic developments that they had to react to.“

Jiří Moser, Country Managing Partner, PwC Czech Republic

Firmly in control

Věra Výtvarová Only


of CEOs involve their employees in making strategic decisions about their business

„Businesses only have a chosen successor for every other key role in their organisation. They need to train new ones for all the rest.We expect that the issue of succession will grow in importance not just in the case of family businesses, where the stakes include property transfer and control, but also in case of corporations, in order not to disrupt the continuity of their functioning."

Věra Výtvarová, Leading Partner, Assurance services, PwC Czech Republic

Tax incentives for innovation

Peter Chrenko


of CEOs want tax incentives to stimulate innovation

„Nearly 80% of CEOs are calling for tax incentives for innovation, but they do not realise that our tax system already offers them such treatment. This shows that it’s not always necessary to change tax laws – the state should put more effort into promoting the incentives that are already in place.“

Peter Chrenko, Partner, Tax and Legal Services, PwC Czech Republic

Not expecting much from the government

Karel Půbal Only


of CEOs believe that the Czech government is working on decreasing the administrative burden on local businesses

“The greatest opportunity for innovation in public administration is the reform of administrative procedures and control mechanisms, including anti-corruption measures. CEOs would prefer this over innovations over innovations in the social sphere, transportation and safety in cities. To some extent, they even prefer this over introducing electronic services to the public - co called smart public administration.“

Karel Půbal, Director, Public Sector Consulting Services, PwC Czech Republic