CEO Agenda

Zobrazit stránku: Česky

How to navigate through economic turbulence

Czech CEO Survey


For the fourth year in a row, we have interviewed top representatives of leading firms active in the Czech market. A total of 109 Czech business leaders participated in this year’s Czech CEO survey. This local report is a follow up on PwC’s 16th annual Global CEO Survey, unveiled at the World Economic Forum in Davos, Switzerland.

The Czech CEO Survey 2013 shows that local CEOs share an optimistic outlook for the midterm future. To achieve growth over the next three years, they need to be working on it now. They are busy consolidating their resources, recruiting and retaining key personnel, and inventing new ways to attract customers. At the same time, an increasing number of CEOs are also looking to expand outside of the Czech Republic.

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Czech CEO Survey 2013


For the fourth year in a row, we have interviewed top representatives of leading firms active in the Czech market.

The Czech CEO Survey 2013 shows that local CEOs share an optimistic outlook for the midterm future.
More Jiří Moser

The world economic outlook is enough to test even the strongest organisations. The Eurozone is still mired in recession. The US economy is expected to grow by just 2.2% this year. The BRIC countries are seeing a slowdown. And over half of CEOs think the global economy will stay the same in 2013 – though this is a more positive outlook than last year, when nearly half were convinced the economy would contract.

But it’s not only the economy that’s challenging. Disruptions of all kinds are taking place, and they’re spreading further and happening more often. The past decade alone has seen a number of major disruptions, including man-made and natural catastrophes, financial and health crises, and technological upheavals. In short, improbable risks aren’t so improbable anymore. In this era of ‘stable instability’, it’s easy to understand why CEO confidence in business growth prospects has also been so volatile.

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16th Annual Global CEO Survey


Find out what CEOs think about their prospects for revenue growth, as the economic outlook and ever-widening range of threats continue to test even the strongest organisations.



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Approaching storm. Report on transformation
 

The second danger is caused by the very strong links of the region with western European economies and with the fate of the euro.

The significance of the Western Europe’s recession for the CEE countries obviously depends on the extent to which their economies are open to trade and dependent on the exports to southern European eurozone members. Moreover, CEE countries with little room to manoeuvre in their macroeconomic policy will not be able to compensate for external shocks with any domestic stimulus.

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Approaching storm. Report on transformation

As recessionary triggers, along with waves of the current financial instability, are coming mainly from the eurozone, the CEE region faces two main risks. The first danger is that, as with all the emerging economies, CEE countries may easily become victims of a possible global financial panic and the resulting ‘flight to security’ behaviour.
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Approaching storm. Report on transformation