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We at PricewaterhouseCoopers believe that we have a responsibility because a large proportion of our colleagues are young professionals (average age 27 years old) and unfortunately the accident statistics show that a quarter of road deaths are young people. Additionally we
also feel that we are not only affecting the behaviour of our colleagues but also their families and dependents.
We have a duty to improve road user behaviour of our employees and their dependents. More specifically we feel that we could educate them on the following basic road safety issues: speed, alcohol use and driving, seat belts and vehicle safety.
One of our on-going commitments, which has started running early 2009, is educate our young colleagues on road safety issues by introducing the subject of road safety during the firm's induction training week for employees.
Other activities will follow throughout the year.