Communications Review, July 2014
Managing customers through technology and business transitions

Communications Review, July 2014
Finding value for the consumer

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Message from the editor

While a fair amount of research has been done on brands and customer satisfaction, little meaningful research exists on core consumer value. In the telecom industry, many will argue that brand and customer satisfaction are critical elements for success in this evolving and increasingly competitive market. However, without understanding what value consumers place on what is being offered, it’s difficult for operators to effectively build and modify their strategies for the future.

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In the July issue of Communications Review, we present, ‘Finding value for the consumer’. Here, our authors present the results of a survey conducted by PwC India and a leading business school to understand consumer value. The results provide insights into what mobile users value and the value they place on what’s actually being offered to them.

I hope you enjoy the article and encourage you to check back each month for the latest issue of Communications Review.

Pierre-Alain Sur

Pierre-Alain Sur
Partner
Global Communications Leader PwC

Featured articles

Go To article

What do mobile users value most and how much value do they place on what’s being offered to them? With these questions in mind, PwC’s telecom practice in India teamed up with a leading Indian business school to understand consumer value. We think the findings will have operators everywhere thinking from a different point of view about the consumer and the services they offer.

By Bharti Gupta Ramola, Sivarama Krishnan, Mohammad Chowdhury, and Anuj Jain

Finding value for consumer
Go To article

CSPs worldwide are replacing their ageing BSS by migrating to state-of-the-art platforms. The goal: to create ways to save on costs, improve their customers’ experience and enhance their ability to roll out new products quickly in response to customer demand. With a CSP’s very survival potentially at stake, managing risk effectively is vital.

By Michael Lawley, Christopher Isaac, Adam Vandermyde, Stacy Glisson and Dina Manci

BSS transformations: Five keys to drive success
Go To article

Mobile operators are already laying the foundation for next-generation network architecture to push innovative services. As the industry transitions to the state of voice becoming increasingly irrelevant, operators will need to track success with metrics that can shape strategy for the long term.

by Srinivas Ranganna, Pranav Parekh, and Dan Hays

New metrics for a changing industry
Go To article

Customer migrations are a fact of life. The landscape of connected devices, regulation, and technological evolution practically guarantees it. Well executed transitions are non-events, but poorly executed ones can trigger legal actions, erode business value or cause a customer exodus.

by Greg Chiasson, Harish Nalinakshan, Joe Mancini, and Brian Stahlhammer

Managing customers through technology and business transitions

Articles

Finding value for consumer

What do mobile users value most and how much value do they place on what’s being offered to them? With these questions in mind, PwC’s telecom practice in India teamed up with a leading Indian business school to understand consumer value. We think the findings will have operators everywhere thinking from a different point of view about the consumer and the services they offer.

By Bharti Gupta Ramola, Sivarama Krishnan, Mohammad Chowdhury, and Anuj Jain

BSS transformations: Five keys to drive success

CSPs worldwide are replacing their ageing BSS by migrating to state-of-the-art platforms. The goal: to create ways to save on costs, improve their customers’ experience and enhance their ability to roll out new products quickly in response to customer demand. With a CSP’s very survival potentially at stake, managing risk effectively is vital.

by Michael Lawley, Christopher Isaac, Adam Vandermyde, Stacy Glisson and Dina Manci

New metrics for a changing industry

Mobile operators are already laying the foundation for next-generation network architecture to push innovative services. The coming wave of mobile broadband will create unprecedented growth opportunities, touching new vertical applications and offering new experiences for consumers. As the industry transitions to the state of voice becoming increasingly irrelevant, operators will need to track success with the right metrics - the metrics that can shape their strategy for the long term.

by Srinivas Ranganna, Pranav Parekh, and Dan Hays

Mobile unified communications: an unexplored opportunity

Mobile network operators need to improve their game in seamlessly integrating and managing the complex web of communication, collaboration, and connectivity services for enterprises. This requires decisive action now, taking key steps to displace the competition and capture revenue opportunities.

by Dr Andrew Matthews and Joel A. Osborne


 
 
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