Communications Review, February 2014
Managing customers through technology and business transitions

Communications Review, March 2014
New metrics for a changing industry

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Message from the editor

When mobile services were launched, voice was the primary service offered. Per-user metrics, such as ARPU, churn rates, and net additions, have existed since the beginning. However, mobile services have been evolving, and now customers own multiple types of smart devices (phones, tablets) and use a variety of services. Without the full picture of how their customers use their devices and services, operators can’t rely on per-user metrics as a measure of their success in meeting business goals.

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In the March issue of Communications Review, we present, ‘New metrics for a changing industry’. Here, our authors introduce a new segmentation model and explore usage-based metrics, which, when used together, can give operators valuable insights for positioning themselves as service innovators.

I hope you enjoy the article and encourage you to check back each month for the latest issue of Communications Review.

Pierre-Alain Sur

Pierre-Alain Sur
Partner
Global Communications Leader PwC

Featured articles

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Mobile operators are already laying the foundation for next-generation network architecture to push innovative services. As the industry transitions to the state of voice becoming increasingly irrelevant, operators will need to track success with metrics that can shape strategy for the long term.

by Srinivas Ranganna, Pranav Parekh, and Dan Hays

New metrics for a changing industry
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Customer migrations are a fact of life. The landscape of connected devices, regulation, and technological evolution practically guarantees it. Well executed transitions are non-events, but poorly executed ones can trigger legal actions, erode business value or cause a customer exodus.

by Greg Chiasson, Harish Nalinakshan, Joe Mancini, and Brian Stahlhammer

Managing customers through technology and business transitions
Go To article

Mobile network operators need to improve their game in seamlessly integrating and managing the complex web of communication, collaboration, and connectivity services for enterprises. This requires decisive action now, taking key steps to displace the competition and capture revenue opportunities.

by Dr. Andrew Matthews and Joel A. Osborne

Mobile unified communications: an unexplored opportunity
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Spectrum is a finite and precious resource. It requires responsible consumption through innovative management. For operators, this is much more than an optional addition to their current business model: the sustainability of the mobile industry may just depend on it.

by Dan Hays, Michael Flaherty, and Basit Malik

Solving the spectrum crunch: reduce, reuse, recycle

Articles

New metrics for a changing industry

Mobile operators are already laying the foundation for next-generation network architecture to push innovative services. The coming wave of mobile broadband will create unprecedented growth opportunities, touching new vertical applications and offering new experiences for consumers. As the industry transitions to the state of voice becoming increasingly irrelevant, operators will need to track success with the right metrics - the metrics that can shape their strategy for the long term.

by Srinivas Ranganna, Pranav Parekh, and Dan Hays

Mobile unified communications: an unexplored opportunity

Mobile network operators need to improve their game in seamlessly integrating and managing the complex web of communication, collaboration, and connectivity services for enterprises. This requires decisive action now, taking key steps to displace the competition and capture revenue opportunities.

by Dr Andrew Matthews and Joel A. Osborne

Solving the spectrum crunch: reduce, reuse, recycle

Spectrum is a finite and precious resource. It requires responsible consumption through innovative management. For operators, this is much more than an optional addition to their current business model: the sustainability of the mobile industry may just depend on it.

by Dan Hays, Michael Flaherty, and Basit Malik

Security risks and responses in an evolving telecommunications industry

A successful cyber-attack on an operator could now disrupt phone and/or Internet services for millions of consumers, cripple businesses, and shut down government activities. A look at how well the industry is combating these risks through the findings of The Global State of Information Security® Survey 2014.

by Mark Lobel


 
 
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