Communications Review

Message from the editor

Transforming into a digital business is the most pressing competitive and commercial imperative facing today’s communications operators—yet their organisational cultures are often perceived as barriers to radical change. However, PwC’s experience across industries including telecoms confirms that culture can be a powerful catalyst for transformational change, and may often be a prerequisite for making it happen. Changing a telco’s culture remains a major challenge, since it is likely to be deeply embedded at several levels—local, national, organisational—and it is rarely ‘changeable’ in any reasonable time frame. Even reshaping it demands alignment of rational and emotional forces. In the authors’ view, the way forward lies in a pragmatic approach, involving finding sources of emotional energy that already exist within the organisational culture; connecting these to a few ‘keystone behaviours’ that matter most; and then enlisting select groups of ‘authentic informal leaders’ to spread the emotional commitment virally across the business. Easier said than done.

In the April issue of Communications Review we present, 'Keystone behaviours: How communications operators can turn their culture into a driver of digital transformation', looking in depth at how to drive cultural change to support the move towards a fully digital telecommunications business. I hope you enjoy the article and encourage you to check back each month for the latest issue of Communications Review.

 

Thomas Tandetzki
Partner
Global Communications industry leader
PwC

Communications Review – Keystone behaviours: How communications operators can turn their culture into a driver of digital transformation

April 15, 2016

Transforming into a digital business is the most pressing challenge facing communications operators—yet organisational cultures are often perceived as barriers to change.

‘Zero infrastructure – anything-as-a-service’: How CSPs can harness the full power of the cloud

January 05, 2016

A PwC article on how and why cloud is rapidly becoming the new core delivery model for provisioning business technology across leading CSPs' operations.

Opting in: How to win employee partners in mobile data analytics

October 23, 2015

A PwC article on the potential value of collecting data from employees and how to ensure they are willing participants.

Owning the Connected Home: Customer experience as the ultimate differentiator

September 21, 2015

A PwC article on business models for connected home services, why telcos and MSOs should offer them, and why customer experience is the key to success.

As telcos go digital, cybersecurity risks intensify

July 20, 2015

As telecoms pivot toward a more digital future, they will very likely encounter entirely new types of cybersecurity risks to data and applications.

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