Digital Transformation

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Social media, digital mobility and cloud computing are changing the way you do business in the new global economy

Regardless of which industry you are in, you are also now in the technology business.

Today's digital consumers interact with companies through a wide range of emerging technologies, including virtual offices, video on demand, smart phones, cloud computing, social networking — and even online gambling and gaming. We believe this environment of constant disruption (and opportunity) caused by the new digital economy will have a dramatic impact on your business processes and customer relationships.

 
Darren Henderson - Digital transformationDarren Henderson, Digital transformation and its impact on your organization
Debbie Dimoff - Social platformsDebbie Dimoff, The evolution model for social media
Debbie Dimoff - Co-creation on Social PlatformsDebbie Dimoff, Co-creation on social platforms
Debbie Dimoff - The real value of social mediaDebbie Dimoff, The real value of social media
David Jacobson - Selfsumers: Impacting the enterpriseDavid Jacobson, Selfsumers: Impacting the enterprise
Philip Grosch - Compelling advantages of cloud computingPhilip Grosch, Compelling advantages of cloud computing
Philip Grosch - Why it's important to have a strategyPhilip Grosch, Why it's important to have a strategy
 

Digital transformation
Watch Darren Henderson talk about digital transformation, how it impacts your organization, the challenges and opportunities and how organizations are managing the transition to a more digitally centric revenue model.

Is your organization equipped with the right systems and processes needed for success in this transition?

The evolution model for social media
Watch Debbie Dimoff talk about the evolution model for social media, including how your organization can move beyond basic online monitoring and how you can evolve and scale your social media programs. To learn more about social media strategies and how they can support your organization's growth and business priorities, read Debbie's thought leadership, The Power of Social Media: How CIOs can build business value using social media.

Co-creation on social platforms
Do your social media followers have great ideas on how to improve your products? Watch Debbie Dimoff, Vice President of Technology Consulting and Social Media discuss the business benefits of co-creation with your customer community using social media platforms, and the challenges of managing user-generated content.

In this video, Debbie takes a deeper look into customer-based co-creation and its many benefits including product development, customer referrals, social collaboration, and more.

The real value of social media
Wondering what social media can do for your business? Watch Debbie Dimoff, Vice President of Technology Consulting and Social Media discuss the real business value of social media -- from financial returns and product development -- to customer and employee engagement.

This video also examines how you can measure the success of your social media campaigns beyond the financial return -- to your brand, digital assets and risk management challenges.

Selfsumers: Impacting the enterprise
Dr. David Jacobson, Director of Emerging Technologies at PwC, talks about selfsumers, technology savvy consumers and workers, how they are driving and being driven by technology - and their growing influence on business productivity and effectiveness.

Compelling advantages of cloud computing
Philip Grosch, National Leader, Technology Consulting, talks about the compelling advantages of cloud computing, some of which include: on-demand services, ubiquitous network access, location independent resource pooling, rapid elasticity, significant cost reductions ... and more.

Why it's important to have a cloud strategy
Philip Grosch, National Leader, Technology Consulting, talks about the fact that more services are being offered via cloud services offerings. As providers mature their cloud offering, more traditional solutions will become the exception and more difficult to source. If implemented correctly, cloud services can facilitate and accelerate business, application and infrastructure transformation.

Digital Transformation is PwC's point-of-view on how enterprises need to adapt their operations to meet the growing expectations of this new breed of consumer. Please see below for a wide range of publications to help you on the road to transforming your business in this new digital space.

Public sector: Why CIOs need to be ahead of the game – Developing a cloud strategy
Public sector CIOs cannot afford to think of cloud computing strictly as a better IT solution. When strategically evaluated for risks and returns, and then carefully implemented and well-managed over time, cloud computing can go beyond cost savings.

Driving Enterprise Performance: Emerging Developments in Enterprise Information Management
In this paper, written by PwC's Dr. David Jacobson, we introduce and explain several emerging developments in enterprise information management that will likely pave the way for dramatic advances in the next two to five years.

Make information work to your advantage
Information is one of your company’s greatest assets. To realize the greatest benefit, it needs procedures, standards, and controls to help collect, process, and distribute data efficiently and securely.

The Future of Digital Marketing: Lessons learned from The Economist online: Strategy Talks podcast series
In this episode of Strategy Talks, guests Andrew Light of PwC and Nick Blunden Global Managing Director and Publisher of The Economist online discuss the rapid changes to content in the digital space and what businesses need to do in order to keep pace.

Connecting With Social Media
This article by Debbie Dimoff explains how social media can play a leading role in helping to drive business by engaging employees, consumers, suppliers, partners and even investors.

Social Media: Why your business can't afford to ignore it - Strategy Talks podcast series
This podcast is an interview with PwC's Debbie Dimoff, who discusses why social media tools and practices are becoming increasingly crucial for business interactions with customers.

The power of social media
This paper explains the difference between social media and social collaboration and why CIOs and CTOs should become social media role models for their organization.

Digital mobility drives you – You drive digital mobility
The following white paper, by Dr. David Jacobson, discusses some of the leading trends in digital mobility and their importance to the future of your company or organization.

2011 State of the Internal Audit Profession Study
Our 2011 State of the Internal Audit Profession Study examines how internal audit is responding to a diverse and complex risk environment within today’s business landscape.

Social Media — The New Business Reality for Board Directors
The following article by Debbie Dimoff, a vice president with PwC’s Technology Consulting practice, discusses the impact of social media on corporate governance and the role of directors.

2011 and Beyond: Consumer Technology Trends
In this publication, Dr. David Jacobson explores some of the top technology trends for 2011, including mobile payments, the mobile cloud, video on demand (VoD) and more.

Embracing the Power of the Cloud
Thanks to the arrival of software as a service, infrastructure as a service and platform as a service, the playing field for private companies is becoming level with the big players.


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