Digital mobility is perhaps the most important trend since the term Web 2.0 was first coined. Mobility enables consumers and the workforce to interact with, and contribute to, sources of information, knowledge, content creation and entertainment—anywhere, anytime.
The digital channel has already touched all industries and is dramatically enhancing the ways that companies conduct business and consumers buy goods and entertain themselves. New experiential technologies and applications continue to burst onto the scene, driving new growth opportunities with lots to look forward to in 2011 and beyond.
The following white paper discusses some of the leading trends in digital mobility and their importance to the future of your company or organization.