What is it about games that people enjoy so much? Whether it's the engagement, the motivation, or the challenge, businesses have begun to take notice. Solving business problems with game-based design, the new issue of the Technology Forecast , looks at the wide range of game design techniques that can be used in non-game environments for business benefit, including motivating customers and employees and raising their levels of engagement.
This issue includes three features:
The issue also includes interviews with people in the field who show a blend of pragmatism and vision: