Big Decisions™

View our 2016 Global Data and Analytics Survey, Canadian insights, or review last year's survey below.

Mastering the art of decision making, powered by science

PwC's Global Data & Analytics Survey 2014: Big Decisions (Canadian insights)

Big data and analytics have made deep inroads into business. Many Canadian business leaders now have an enriched set of information to draw upon, before making a choice about the direction in which to take their organization. According to Gut & gigabytes: Capitalizing on the art & science in decision making, a new survey report by the Economist Intelligence Unit sponsored by PwC, executives in highly data-driven organizations are three times more likely to report significant improvements in their decisions around innovation, growth and competitive advantage. Below please find the insights into our first ever assessment of the role big data and enhanced data analysis play in setting the agenda for big decisions in 2014-15, and the process that business leaders will go through in making these decisions.


Explore global and Canadian resources

   •  Watch the video    • Explore the data
   • Key findings    • Downloads
   • Industry focus    • A framework for success
   • Compare your company  

Industry expertise and experience

Explore the survey findings by industry to find out how decision making is changing in power and utilities companies as a result of data and analytics.