Today, retailers spend an excessive amount of time and money collecting, analyzing and trying to utilize customer data by turning it into information and knowledge that is actionable.
Loyalty programs have allowed retailers to collect and analyze vast quantities of data on purchases by individuals. E-retailing has added to the avalanche of data.
While this information is essential to understanding changing customer needs and expectations, it's important that the systems you use to gather this information are efficient and cost-effective.
We provide IT advisory services to help managers of retail and consumer companies select new technologies that will enable them to gather and evaluate critical customer information, assess customer requirements and develop customer plans and strategies.
Contact a retail and consumer industry professional in your area to discuss your unique business concerns related to maximizing your investment in customer relationship management.