In Brief: Assortment Optimization – Making an impact in 12 seconds or less

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Consumers currently spend an average of 29 minutes per visit in stores, hunting for value and focused on products that provide both convenience and quality. Even more crucial, they take an average 11.9 seconds to make product decisions. Are you confident you have the right assortment optimization strategy in place to capture the most value from those fleeting seconds?

The following publication discusses some of the key practices behind assortment optimization to help you understand consumer trends and offer customers what they want, when they want it.