With the objective of understanding what steps retail CEOs are taking to drive profitable growth given the current economic environment, PwC Retail Consulting Services recently conducted a study of CEOs of 21 chain retailers in the specialty sector (90%) (including apparel, jewelry and footwear) and department store sector (10%).
Retailers are back in growth mode despite economic conditions. Growth strategies are being driven by "organic" opportunities like international and e-commerce strategies versus the flurry of deal activity witnessed prior to the recession. Organic growth strategies that retailers are most focused on incude international expansion, e-commerce solutions, and product and price innovation centred on private label and exclusive collections.
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