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Key growth strategies for retail CEOs

With the objective of understanding what steps retail CEOs are taking to drive profitable growth given the current economic environment, PwC Retail Consulting Services recently conducted a study of CEOs of 21 chain retailers in the specialty sector (90%) (including apparel, jewelry and footwear) and department store sector (10%).

Retailers are back in growth mode despite economic conditions. Growth strategies are being driven by "organic" opportunities like international and e-commerce strategies versus the flurry of deal activity witnessed prior to the recession. Organic growth strategies that retailers are most focused on incude international expansion, e-commerce solutions, and product and price innovation centred on private label and exclusive collections.

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