The Calgary International Film Festival (CIFF) celebrated its 13th year of hosting unique independent films, and PwC was pleased to once again sponsor this cultural event. Presented by PwC Calgary’s Women in Leadership (WIL) committee, this year’s selected film was Placebo, a beautifully-crafted work from director Justin Ho. Funded through a Kickstarter campaign, Placebo is Justin’s first feature-length production, created as his thesis project while at New York’s School of Visual Arts.
Approximately 70 women—including both PwC clients and alumni—attended the screening at the Eau Claire Market Cineplex Odeon on Thursday, September 27. This novel event included a red carpet and photo opportunities with the director, as well as writer-producer and actor, Ryan O’Callaghan, and actresses Victoria Maria and Samantha Strelitz.
Following the screening, Leanne Sereda—PwC Partner and Chair of the Calgary WIL committee—led a Q&A session with the assembled cast and crew who then joined the PwC group for a cocktail reception. Feedback about the film was overwhelmingly positive, leaving more than one audience member a bit teary-eyed.
This marks the fourth consecutive year the WIL committee has presented a CIFF film event, and it continues to grow in popularity with 2012 bringing the largest turnout so far. The evening was an excellent opportunity for PwC clients to learn about the filmmaking process and to chat with the film director, producer and cast. The event also gave PwC and CIFF the opportunity to celebrate with Calgary-born lead actress Victoria Maria, who returned home for the Calgary premiere.
Following on the heels of their success through Kickstarter, Justin and Ryan are now in the process of creating an Indiegogo campaign to help fund additional film festival submissions. PwC wishes Justin, Ryan, Victoria, Samantha, and the rest of the Placebo cast and crew the greatest success as they submit to film festivals throughout Canada in the hopes of receiving a coveted Genie Award nomination.