The power and influence of social media is being felt just about everywhere these days—from the political and social spheres to the business and personal ones. For private companies, the opportunities social media offers are as far-ranging as the options to connect. It can play a leading role in helping drive business by engaging employees, consumers, suppliers, partners and even investors and turning them into champions of your company’s brand or extensions of your customer service departments. Even better, the cost of entry is low. More often than not, it’s just a matter of the time and effort you’re willing to put into it.
Not surprisingly, an increasing number of companies of every size and in every industry are eager to tap into the power and benefits of social media, but the reality is many don’t even have an entry strategy. “Social media is about establishing a relationship online and telling your story,” says Debbie Dimoff, vice president, consulting, PwC. “It is an experiential medium. Explore what people are saying about you as your employees, customers and competitors are already likely active on social media.”
If you’re a private company that’s ready to embrace social media, here’s how to get started:
Done right, the benefits are far-reaching:
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