The mobile movement is a global one—and it’s increasingly the central way people connect, stay informed, keep entertained, shop and navigate. According to PwC’s 6th Annual Global Digital IQ Survey, mobile apps and technologies are a strategic priority for businesses over the next 3 - 5 years.
There are two pieces to an effective digital strategy. The first is cloud computing, which essentially allows you to get access to infrastructure, applications and a development platform as a service, when you need it and at a price you can afford. The second piece is mobile and taking that capability afforded by the cloud to the next level. “Mobile allows you to enable and empower your workers, as well as drive a better experience for your customers,” says Philip Grosch, Partner, Management and Technology Consulting Leader, PwC. “Today, information and capability is available to you on a much more powerful device that is with you all the time. So when you get a question or opportunity, you can respond instantaneously, which drives a greater employee and customer experience. There is an efficiency element to it. But there is also an opportunity to drive revenue because by beingmore responsive you differentiate yourself from the competition.” At the same time, innovation is possible in this new landscape because the technology is so accessible and private companies have the ability to test what-if scenarios. “The mobile platform makes it easy to get input and insight from your customers and build new businesses or channels within an existing business,” says Grosch. The evolution of technology is taking place at such a rapid rate that the sooner you initiate a digital mobile strategy, the better. You begin to learn and understand how to apply the strategy to your business, manage the process and drive value. “A year from now, the capabilities will be significantly greater. You don’t want to be left behind,” says Grosch.
The key is to start now and test the capabilities already available or risk being left behind. “Mobile technology is an enabler. It means that even smaller players with limited resources can access power and capability that even five years ago was only available to much larger, wealthier organizations,” says Grosch. “It means you can think as innovatively as you want knowing that the technology is available to support these ideas. Going forward, we will see greater and greater processing power, which will result in increased analytical capability to turn this data into intelligent insight. This will be the next wave.” Can you afford to miss it?
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