Business Insights

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Balancing digital opportunity with cybersecurity risk

Cybercriminals are increasingly targeting midmarket companies and startups, often as a gateway to other organizations, or in the hope of easy access to sensitive data. The cost to a business can be high, ranging from financial loss to reputational damage. With heightened awareness, private companies can be better prepared for the inevitable.

In this report we focus on the hot topic of cyber security and ask the key question: are private companies doing enough to protect themselves?


Canada’s private company leaders have forecasted an aggressive growth rate of 7.6% and understand that technology is a means to get there. That said, only 20% of respondents are planning to invest in new technologies this year. So why the hesitation? For private company leaders, change represents risks, and relying on proven growth strategies can seem like the safer route. But it today’s technology-driven, hyper-competitive market, the real risk is not acting fast enough to modernize and being left behind.

In this report, PwC’s Matt Ambrose and Matthew Kenny share their interpretation of the results and discuss what business leaders should be doing now to grow their business through smart technology implementation.

Canada’s private business leaders are confident and optimistic for the year ahead. They’ve forecasted a strong growth rate of 7.6% and plan to achieve this through organic growth within the Canadian market.

What role does government play in helping private companies reach their aggressive targets?

Saul Plener, National Leader of PwC’s Private Company Services practice summarizes findings from over 350 Canadian private company leaders and shares advice on what they can do to capitalize on the government policies and incentives that are available.

For the first time in its nine-year history, we asked Canada’s private company leaders about their satisfaction with provincial government tax policies and how they view the role of government in supporting private businesses.

Beyond the expected—the majority, 75%, of respondents feel that their provincial government has not done enough to reduce the tax burden—findings that vary based on geography and company size.

In this article, PwC’s Jason Safar and Nadja Ibrahim share their interpretation of the results and discuss how a well-planned tax strategy can help private companies stay ahead.

Given the importance of Canada’s private companies as one of the country’s major economic drivers, their profitability is critically important. In our 10th edition of Business Insights we asked private company business leaders what they’re doing to remain profitable and focused on sustainable growth.

In this release of the Business Insights Survey, Growing with purpose: Driving profitability through transformation, we look at the confidence and future outlook of Canadian private companies and identify tools  that can help realize higher customer value, lower costs in a sustainable way and improve profitability: controlling cost, consolidation and supply chain management.