Philip E. Townsend, CMA, CIA

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Strategic Planning
Finance Function Effectiveness
Organizational Effectiveness and Process Improvement
Cost Management and Profitability Analytics
Performance Improvement




University of Manitoba

Philip Townsend is a Consulting partner in the Toronto office of PricewaterhouseCoopers LLP. He leads the Performance Management practice for PwC Canada and represents the Canadian Consulting practice at the PwC Global level in the areas of performance management and finance function effectiveness.

Philip has been involved extensively in the areas of performance management, finance function improvement, and process improvement for the past 31 years, 19 years of which in industry. He helps clients by assisting them with the challenges of effectively linking strategy and operational processes.

He provides Performance Improvement services to client organizations with a focus on:

  • Strategic planning process support and performance management
  • Finance function effectiveness
  • Organizational effectiveness and process improvement
  • Cost management and profitability analytics

Philip joined the firm in 1996 and was admitted to the partnership in July 2000. Prior to his career at PwC, he held senior positions in both the private and public sectors where his focus was on financial analysis, performance measurement, process improvement and cost reduction.

He obtained his Certified Management Accountant (CMA) and his Certified Internal Auditor (CIA) designations in 1983 and received a BComm (Honours) degree from the University of Manitoba, Faculty of Management, in 1977.

Philip has been interviewed on numerous occasions for articles and features and has presented at conferences and seminars on the topics of performance management, employee engagement and how successful organizations can benefit from a holistic, integrated approach to performance management. He was the partner sponsoring PwC's Global Performance Management Research Study which issued the comprehensive report ("Performance management matters: sustaining superior results in a global economy").

Philip works with clients in both the public and private sectors, in a number of industry settings, to help them improve the performance of their operations. He specializes in the area of performance management by helping organizations adopt leading practices that will assist them in effectively translating strategy into action.