Debbie A. Dimoff

Debbie Dimoff is a vice president with the Consulting and Deals practice of PwC, working in the Toronto office. As part of our Technology Consulting team, she helps clients leverage social media and mobile technologies, and also works on digital transformation strategy and implementation planning.

Debbie has more than 20 years of experience in financial services and communication technology. She has held executive positions in banking, communications, technology and insurance organizations and has consulted to emerging digital media firms.

Debbie specializes in developing integrated customer and employee experiences online, on mobile and on social media. Her areas of focus include:

• Integrated customer experience solutions
• Online, mobile and social media channels and channel integration
• Strategy development and business planning
• Digital transformation
• Market entry strategies
• Change management

Debbie recently published an article, "Social Media is fueling the reinvention of the customer experience", for the quarterly PwC Banking Review and Insurance Review, as well as the article "Social Media — The New Business Reality for Board Directors" for our corporate governance microsite. She is a frequent speaker on customer-driven organizations and careers in digital media, and has made guest appearances on Business News Network (BNN).