Byren Innes

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Life Insurance


Bishop’s University

Byren Innes is a Senior Strategic Advisor, Financial Services, in the Consulting & Deals practice of PwC Canada working in the Toronto office.

Byren is an experienced management consultant, who has worked with insurance companies and financial services distributors throughout the course of his career. He has been instrumental in assisting clients with their growth, distribution, marketing, product development and management strategies. His consulting assignments have led him to work with banks, insurance companies, credit unions, investment dealers and mutual fund dealers throughout Canada and the Caribbean. 

Byren has been a featured speaker at numerous conferences; he has spoken at the Federated Press Wealth Profiles Conference, the Institute for International Research, LIMRA Marketing Forum and the Life Insurance National Congress. In addition to his speaking engagements, he is a regular columnist in the financial press as well as a frequent guest on radio and television shows.

Byren has served on a variety of boards and committees and was the inaugural chair of the IDA Insurance committee, Chair, LIMRA Marketing committee, a member of the Canadian Advisory Board, Life Insurance Foundation for Education (LIFE) and was a member, executive committee, CLIEDIS, Canadian Life Insurance Standards.