2014 International Women’s Day: PwC report provides insight on developing the female millennial

Toronto — In recognition of International Women’s Day this Saturday, PwC today released a report highlighting the challenges and opportunities for organizations in creating a work environment for millennial women in which they can succeed.

Millennial women —born between 1980 and 1995— now make up a significant portion of the talent pool, and in addition, 40% of the global workforce overall is now female . Next generation diversity — Developing tomorrow’s female leaders discusses the expectations, goals and priorities of this demographic — as it continues to grow and make a bigger impact on today’s business environment.

Some highlights of the report include:

  • Trained and ready: Female millennials are more educated than their predecessors and are entering the workforce in larger numbers than any of their previous generations.
  • Moving up the ladder: The millennial woman is more confident than any female generation before her and seeks out new opportunities for career progression—in fact, the potential to advance is the most attractive quality in an employer for this demographic.
  • Flexibility is key: Millennial women are expected to drive unprecedented shifts in workplace culture by placing high importance on flex hours and work-life balance.
  • Reputation matters: Millennials want their work to have a purpose, and they want to be proud of their employer. Female millennials seek out employers with a strong record on diversity and highly values a positive image and reputation.
  • Feedback culture: The female millennial expects regular feedback and despite being extremely tech-savvy, prefers important feedback discussions to take place face-to-face.
  • Global mobility: Female demand for international mobility has never been higher. To attract, retain and develop female millennials, international employers must adopt an inclusive modern mobility approach that provides a diversity of international assignment solutions.

“Millennial women are about to make their mark on the workplace, and the report shows that organizations need to build an inclusive culture that can adapt to the expectations of this demographic,” says Lori-Ann Beausoleil, Chief Inclusion Officer at PwC. “These are our leaders of tomorrow, and taking note of their priorities will set businesses up well in attracting, developing and retaining the best-in-class.”

To read Next generation diversity — Developing tomorrow’s female leaders, please click here. A copy is also available from the media contacts. More information about PwC Canada’s Office of Inclusion can be found here.

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