TORONTO—According to PwC’s annual Global Entertainment and Media Outlook 2013-2017 released today, spending on traditional media will continue to dominate over the next five years-- the 9% of overall consumer E&M spend on digital content in 2012 will rise to just 16% of total spend in 2017. However, digital innovation is crucial for E&M companies in North America, the South Pacific and Western Europe and will be a key priority for these markets over the next five years.
Specifically, in Canada:
Although emerging markets such as those in Asia, Africa, and the Middle East will see the most total E&M growth, mature markets unsurprisingly will continue to be instrumental in driving the global shift towards digital consumption of E&M services. Encouraged by widespread ownership of smart devices, digital will constitute 44% of all spending in the mature markets by 2017, which is almost double the level in 2008 and up from 34% in 2012.
Business spending is likely a result of changing consumer preferences. Consumer are shifting their purchasing away from physical purchases, such as boxed video games, DVDs and music CDs-- in 2008 physical items constituted 88% of total consumer spending, which has dropped to 73% today and which will continue falling as consumers become more accustomed to purchasing digital media and become more digitally advanced. By 2017, physical purchases will represent just 53% of spend.
Additional key statistics from PwC’s Global Entertainment and Media Outlook 2013-2017 include:
Upon request, the media contacts listed below can also provide:
About the Global Entertainment and Media Outlook 2013-2017
PwC’s 14th annual update of the Global Entertainment and Media Outlook 2013-2017, is a comprehensive online source of global analysis for consumer and advertising spend. With like-for-like, five-year historical and forecast data across 13 industry segments in 50 countries, the Outlook makes it easy to compare and contrast regional growth rates and consumer and advertising spend. And new this year, it also contains individual country commentary for all segments. Find out more at www.pwc.com/ca/emoutlook
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