PwC at C2-MTL

View this page in: Français

Finding creative answers to commercial questions

On May 23, PwC presented five collaborative workshops in conjunction with the inaugural edition of C2-MTL, an international event that seeks to reinvent the business conference with its blend of commerce and creativity. Key sector stakeholders, including a number of our clients, took part. 

The presentations included:

  • Aerospace integrators: are they the weakest link?, presented by Mario Longpré
  • Mining entrepreneurship within the Plan Nord, presented by Nochane Rousseau
  • Unlocking the value of sustainability, presented by Janice Noronha
  • The napkin experiment – complexity in management: how do we face it?, presented by Alain Robichaud
  • TICE master class – a world of opportunities for content creators: the “over the top” universe, a discussion with Catherine Tait, presented by Jerry Brown

Watch our video (available in French only) to find out what the participants thought of our workshops.

Would you like to learn more about the innovative ideas developed by C2-MTL participants? Please contact us the workshop moderators.

About C2-MTL:

  • Inaugural edition of an original annual event conceived by the Sid Lee creative agency
  • 1,250 participants from the four corners of the business world representing industry, government, associations and investors, all sharing the desire to place more emphasis on creativity at business conferences
  • 45 internationally renowned guest speakers and panellists, including senior executives from Cirque du Soleil and Fast Company, film director Francis Ford Coppola and Google Creative Lab’s Robert Wong, to name just a few