C2-MTL: The future is in commercial creativity

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After the success of its collaborative workshops in 2012, PwC was proud to participate in the second edition of C2-MTL from May 21 to 23, 2013—the event that reinvents the business conference.

The 2013 edition of C2-MTL was a unique opportunity to share experiences between influential business leaders to better explore the dynamics “commerce–creativity” and to redefine the business world.

PwC offered a series of six unique workshops. The “PwC round table discussion” was led by entrepreneurs of innovative technology sectors, including information, communications, entertainment and media.

View video of what participants thought of our workshops (in French only)

About the workshops:

Technology companies: first steps to going public
Ghislain Lemire, Co-founder and CEO of Urbanimmersive

During the workshop, Ghislain will explain the motivations that drove Urbanimmersive to become a public company while balancing the pros and cons, real and supposed. He will also discuss the different steps necessary to the goal.

Wednesday, May 22 – 10:30 to 11:30 a.m.

How to approach an investor in Venture Capital?
Charles Sylvestre, Investment Director – IT, Telecom and Environment, Fonds de solidarité FTQ

Raising venture capital is hard—should you run a military operation or take an opportunistic approach in order to get a meeting with potential investors? Once in the conference room, should you use just a few short slides or a full, glitzy presentation? Join us for this round table on preparation, improvisation, creativity and passion when approaching and pitching to venture capitalists.

Wednesday, May 22 – 1:00 to 2:00 p.m.

Digital DIY
Awane Jones, Founder and CEO of Merchlar

Necessity is the mother of all invention: for entrepreneurs, a do-it-yourself attitude can be the key to success. This workshop will discuss strategic methods to create and develop innovative products. Awane uses his experience of creating brands with augmented reality software and marketing to give attendees a method of bringing innovation to their own businesses.

Wednesday, May 22 – 3:30 to 4:30 p.m.

How, when and why ask an angel?
Martin-Luc Archambault, Founder and CEO of Wajam, Co-founder and Chair of Bolidea

How, when and why ask the angels? Having turned to financial angels to start his business and later becoming “an angel” himself, Martin-Luc will share his experiences.

Thursday, May 23 – 10:30 to 11:30 a.m.

Online gaming: How to play and win
Kelly Zmak, President of Infinite Game Publishing (IGP)

This workshop will discuss the online game publishing industry with the free-to-play model. It will explore the related opportunities you should not miss, and the upcoming challenges of succeeding in this arena and developing a vision of the industry in the next five years.

Thursday, May 23 – 1:00 to 2:00 p.m.

My movie in Beijing: A simulation immersing you in the challenges of doing business in China
Karine Martin, CEO of Mediabiz

In this workshop, you’ll see the challenges entertainment companies targeting the Chinese market face: From choosing what content to produce to building relationships in Asia, as well as how these productions are financed. Karine keeps in touch with Asia – Among her upcoming projects is Outcast, a Canadian-French-Chinese co-production starring Hayden Christensen and Nicolas Cage. It’s showtime!

Thursday, May 23 – 3:30 to 4:30 p.m.

About C2-MTL: Creative answers to commercial questions

Conceptualized by international creative agency Sid Lee, in collaboration with the founding partner Cirque du Soleil and content partner Fast Company, C2-MTL is a new kind of annual global conference: one that explores the relationship between commerce and creativity.

Over the course of three days, the most influential business leaders across countries and industries, from creatives to tie-wearing executives, unite in an immersive and wildly creative environment designed to spark collaboration and inspire solutions to business challenges.

The C2-MTL program includes:

  • Conferences like nothing you’ve ever experienced, with big names from the business world;
  • World firsts;
  • Key moments;
  • Festivities in Montréal.

To know more about C2-MTL: www.c2mtl.com