Total Retail

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In PwC’s most comprehensive Total Retail survey to date, we asked nearly 23,000 online shoppers around the world about issues ranging from mobile shopping to social media influence to innovation at retailers. Their answers reveal the changing behaviors that will drive the next retail revolution.

In last year’s Canadian Total Retail report, we outlined three disrupters reshaping the Canadian retail landscape: the evolution of the store, mobile technologies and social media. These are not simply disruptions anymore. They are reality. Each one has established a strong foothold in society and is already revolutionizing the shopping experience for consumers, particularly among the younger demographics.


View our 2015 Global and Canadian Total Retail reports:


Retailing in an age of disruption: Total Retail 2015

As online shopping continues to grow at the expense of store visits, the priority in the future will be on creating unique, brand-defining experiences that keep customers coming back - whatever the channel.

3 Forces of Retail Disruption

Explore the 3 disrupters outlined in our 2015 Canadian Total Retail report


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