In last year’s Canadian Total Retail report, we outlined three disrupters reshaping the Canadian retail landscape: the evolution of the store, mobile technologies and social media. These are not simply disruptions anymore. They are reality. Each one has established a strong foothold in society and is already revolutionizing the shopping experience for consumers, particularly among the younger demographics.
As online shopping continues to grow at the expense of store visits, the priority in the future will be on creating unique, brand-defining experiences that keep customers coming back - whatever the channel.