The world of gaming is changing for everyone and the player is at the heart of this change.
There is massive opportunity for gaming companies, operators and regulators to interact. Leading to a fundamental change in the way the gaming experience is delivered.
The opportunity also presents some challenges. Multiple identities, regulatory constraints, marketing deluge, generic offerings, lack of continuity explosion in data and fraud are just some of the issues the gaming industry is struggling with.
This video considers the future of gaming and the rise of the digital player.
How PwC can help
We can help transition into this new gaming landscape, shaping the market and offering advice on becoming successful in the virtual and physical worlds.
No matter where people play, having a more flexible and entertaining gambling experience will allow them to play more often, more responsibly, and in the way they want to play.
PwC offers deeper insights into the issues of customer centricity, social network, targeted marketing, big data, security, cloud computing, risk management and fraud. Helping you solve complex business issues