The digitization of music and movies creates a host of new copyright infringement and piracy risks by opening the door for consumers to obtain and share unauthorized copies of digital assets. However, when synergy exists, industry leaders can leverage the ability to broaden product reach and cross-promotion, maximize cost savings, and ultimately emerge as market leaders. In this changing environment, it is imperative that Entertainment and Media companies quickly adapt to industry changes and advancing technology, which provide opportunities for market expansion.
At the same time, these developments bring increased risks for management to consider: protective of intellectual assets from piracy and copyright infringement, privacy and security concerns, integration of legacy IT systems from merged companies, and compliance with regulatory requirements.
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