When it’s a good thing to have your head in the clouds

New technologies are providing nonprofits new opportunities to show the public how they are source of strength

New technologies provide nonprofits new opportunities to show the public how they are a source of strength and not weakness, as they are sometimes painted in the media.

Embracing new ideas and technology isn’t always easy, especially when it comes to balancing the potential risks and opportunities related to fundraising. I’ve witnessed many instances where people ignore innovation because they are too comfortable with the same routine.

Fundraisers and corporate grant makers, take note of some of the biggest pitfalls to avoid as we enter 2012. Reviewing these pitfalls will better educate fundraisers about how to raise money and measure success. Read this article to learn ideas to help grant makers incorporate technology into improved processes.

The article first appeared in the January 2012 issue of Canadian Fundraising & Philanthropy magazine. PwC republished it here with permission.