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The residential construction slowdown’s effect on Canada’s forest products sector

The face of Canada’s forestry industry is changing. According to PwC’s 2008 CEO Perspectives: Viewpoints of CEOs in the Forest, Paper & Packaging industry worldwide, North American CEOs are concerned about the weak building products market as the dramatic slowdown in US housing starts continues to hammer the sector. The sharp decline in demand has forced hundreds of Canadian sawmill and factory closures and thousands of job losses. Even the largest and most efficient mills have reported significant losses.

The forest sector cannot rely exclusively on log and lumber exports to the US marketplace as a major source of revenue. To compete, companies need to consider a number of innovative strategies, including geographic and product-line diversification, mill and factory modernization and consolidation. They also need to think about how to leverage sustainable business practices and how to stay on the cutting edge of sustainability in the future.

How we can help

PricewaterhouseCoopers offers a wide range of services that can help the Canadian forestry industry weather these uncertain times. Our Performance Improvement practice can help your company gauge vital metrics and benchmark your results against others in the sector. Our Sustainable Business Solutions practice can help you find alternative revenue streams as well as ways to differentiate your company from international competition. Our Human Resources Services practice can help you recruit the right forestry industry people who can lead your organization into the future.

Contact us today to see how we can help your forest, paper or packaging company.